Client: T2 Transfer
Industry: Transportation (Airport Taxi Services, Paris)
Service: Google Ads (PPC Campaigns)
The Challenge
T2 Transfer, a private airport taxi service in Paris, was struggling with:
- Limited organic bookings – Not enough to sustain business growth.
- Untapped UK market – High demand from UK travelers, but low visibility.
- Revenue plateau – Needed scalable, immediate results beyond SEO.
The Solution
We launched a hyper-targeted Google Ads campaign focusing on the UK market with:
Strategic Keyword Targeting:
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“Paris airport taxi,” “private transfer CDG to Paris,” “best taxi from Orly to city center.”
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Competitor keywords to capture high-intent searches.
Compelling Ad Copy:
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Highlighted 24/7 service, English-speaking drivers, fixed pricing.
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Urgency-driven CTAs: “Book Now for Instant Confirmation!”
Smart Budget Allocation:
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Prioritized high-converting times (early mornings/late nights for flight arrivals).
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A/B tested landing pages for maximum conversions.
The Results
In under 3 months, T2 Transfer achieved:
- 800+ monthly bookings (up from 300) – 166% increase!
- 60% of new bookings from UK travelers.
- Lower cost per acquisition (CPA) vs. organic channels.
The campaign turned Google Ads into their #1 revenue driver, ensuring predictable, scalable growth.