Client: Sri Lanka Driver Guide
Industry: Tourism & Transportation (Private Driver Services)
Service: SEO (Search Engine Optimization)
The Challenge
Sri Lanka Driver Guide, a newly launched private driver booking platform, struggled with:
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Zero brand awareness in a competitive market.
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No organic traffic or leads despite high tourist demand for driver-guide services.
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Dependence on word-of-mouth, limiting scalability.
The Solution
I implemented a custom SEO strategy to attract travelers actively searching for private drivers in Sri Lanka:
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Keyword Targeting:
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Focused on high-intent terms like “private driver Sri Lanka,” “hire a driver for Sri Lanka tour,” and “best driver-guide in Colombo.”
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On-Page Optimization:
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Created service pages with clear CTAs, pricing, and itinerary examples.
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Optimized meta tags, headings, and images for local search.
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Content & Authority:
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Published blog posts (e.g., “Why Hire a Private Driver in Sri Lanka?”) to capture long-tail queries.
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Built backlinks from travel forums and Sri Lanka tourism directories.
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The Results
Within 5 months, the campaign delivered:
- 150+ leads per month (up from 0).
- Page 1 rankings for 15+ target keywords.
- Higher-quality bookings from international tourists.
The strategy transformed Sri Lanka Driver Guide from an unknown startup to a top-ranked booking platform for private drivers.