Client: Ceylon Empire Travels
Industry: Travel & Tourism (Sri Lanka)
Service: Google Ads (Search Campaign)
The Challenge
Ceylon Empire Travels, a newly launched travel agency in Sri Lanka, struggled to attract tourists in the highly competitive online travel market. Despite offering tailored tour packages, the business faced:
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Zero monthly leads due to low online visibility.
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High competition from established travel agencies.
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Limited budget for marketing.
The Solution
To address this, I implemented a targeted Google Ads search campaign with the following strategy:
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Focused on high-demand markets: India and UAE (key sources of tourists to Sri Lanka).
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Budget-conscious approach: Maximized reach with a small daily budget.
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Keyword optimization: Targeted intent-driven search terms like “Sri Lanka tours” .
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Compelling ad copy: Highlighted unique selling points (e.g., personalized itineraries, competitive pricing).
The Results
Within 30 days, the campaign delivered:
- 100+ leads per month (up from 0).
- Higher-quality inquiries from motivated travelers.
- Improved ROI despite the limited budget.
This strategy helped Ceylon Empire Travels establish a foothold in the market and secure consistent bookings.